Many patients turn to Google to look for healthcare services. Other patients also use search engines like Bing and Yahoo to find the best medical professionals near them.
If you want your medical website to show up on Google’s first page, you need to invest in medical SEO for your practice. Using medical SEO, patients can easily find you online when searching for solutions to their healthcare queries.
Medical SEO helps increase your medical website’s search engine rankings and drive more organic traffic to your healthcare facility. You can use targeted keywords to attract potential clients within your medical niche.
To implement medical SEO for your practice, you need a fast, secure, and mobile-friendly website. Google considers these three factors when ranking medical websites. Potential patients will abandon your site if it takes too long to load.
A secure website is a no-brainer in the medical field. Medical data regarding your patients should be confidential. You need to invest in a secure website to prevent any data breach leading to financial fraud and legal penalties.
Today, more people use their smartphones to search for information on Google. In fact, 52.2% of all website traffic is generated from mobile phones. Internet users perform more searches on mobile phones than desktops.
Google shifted its focus to mobile-first indexing a few years back. Accelerated Mobile Pages (AMP) ensure you can create simple mobile sites that load quickly when users access them. Installing themes that don’t take too long to render can reduce bounce rates. Using a mobile responsive website, you can improve your potential clients’ user experience.
To enjoy the best medical SEO benefits for your practice, you need quality healthcare web content that’s optimized for medical SEO. You need to create high-quality content that provides concrete solutions to patient queries.
For example, if you are a chiropractor, make sure you have blog pages and landing pages about what you offer, like joint or spinal manipulation. Include catchy call-to-action buttons that can elicit the responses you want from your users, whether it is filling out a form, calling you, or subscribing to your monthly newsletter.
When creating content for your medical website, make sure you avoid stuffing keywords. Search engines will notice such black hat practices, impacting your search engine rankings.
An effective medical SEO strategy can create a trustworthy web experience for potential clients and help you build authority. Through medical SEO, you can drive organic traffic to your website. SEO also improves brand awareness and helps you generate a higher return on investment.