Digital marketing is changing the face of plastic surgery. Thanks to smart algorithms and big data, marketers are able to target their audience with surgical precision. These digital technologies are not only influencing the content that plastic surgeons produce, but also the way in which they present their services and products to patients. The result? Medical marketing is transforming the way we advertise medical procedures. If you’re planning on getting a facelift or a nose job in the near future, you might want to read on as these changes will impact your final decision. With this article, you’ll learn how digital media has evolved over time and what it means for your plastic surgery plans in the future. Keep reading to discover more about how digital media is affecting plastic surgery today and what it means for your surgery tomorrow.
Medical Advertising Today
If you’re serious about undergoing a cosmetic procedure, you’ve probably already done your research online. You might have searched for North Texas cosmetic surgeon, read patient testimonials, and browsed plastic surgery forums to find out what other surgeons are saying. Once you’ve narrowed down your choices to a few plastic surgeons, you might have even created a shortlist and scheduled interviews to get a better idea of who the surgeons are and what their surgical practices are like. With so much research to be done, you might have also noticed that some plastic surgeons are advertising heavily on digital platforms, while others are relatively quiet. You might have even wondered why certain surgeons are spending so much money on advertising while others aren’t. To understand what’s happening in medical advertising today, it’s important to understand the history of medical advertising. For a very long time, plastic surgeons have used various media to advertise their services. These include print media, radio ads, television commercials, and more.
What Will Change in Plastic Surgery?
As marketing technologies have evolved, so too has the way plastic surgeons use them to advertise their services. Plastic surgeons are now able to target ads towards their specific demographics, including age, gender, location, and more. Digital media is even being used to target potential plastic surgery patients with content relevant to their specific surgical procedure and healing process. One trend in medical advertising specifically is the ability of marketers to target content based on an individual’s online behavior. For example, marketers are now able to target ads toward consumers based on their online searches, online purchases, and, more recently, online likes and comments.
How Digital Media Affects Plastic Surgery Decisions
The impact of digital media on plastic surgery patients is profound. Now, more than ever, medical marketers are able to target their ads toward potential surgery patients based on their online behavior. However, these digital marketing tools aren’t just being used to target potential plastic surgery patients. They’re also being used to influence the content that plastic surgeons produce, such as blog posts, videos, and other digital content. Marketers are now able to create targeted content that is both relevant to and attractive to potential surgery patients. This is because marketers are now collecting data based on an individual’s online behavior, including online likes and comments, online purchases, online searches, and more. With all of this data in hand, marketers are now able to create targeted content that is both relevant and attractive to potential surgery patients. They can do this by presenting a surgeon’s practice in a positive light, while also addressing common concerns an individual might have about the surgical procedure and recovery process.
Scientific Evidence of Medical Marketing’s Effect on Surgery Decisions
When marketers are able to target their ads and content toward potential surgery patients based on their online behavior, it opens the door for potential scientific evidence to be collected. This means that marketing teams are now able to use data-driven algorithms to determine the best advertisement to serve an individual. This is what makes medical digital marketing companies so effective. In fact, a study found that patients who receive medical digital marketing are 30% more likely to receive elective surgery than those who don’t. In other words, medical marketers are able to reach patients who are most likely to undergo plastic surgery, like facelifts and nose jobs.
Bottom line
With advancements in digital marketing, doctors are now able to target their ads toward specific demographics, including location, age, gender, and more. They can also use artificial intelligence and big data to determine which advertisements are most likely to be clicked on and viewed. Meanwhile, doctors are also using these digital tools to create more engaging content that reaches their target audience. With all of this data, marketers are now able to create content that is both relevant and attractive to potential surgery patients.